FRISCO, TEXAS – The Star is the $1.5 billion, 91-acre campus of the Dallas Cowboys World Headquarters developed as a public-private partnership with the Dallas Cowboys, the City of Frisco, and Frisco ISD. A key component of this project, The Ford Center, is a multi-purpose 12,000-seat indoor stadium along with ancillary athletic facilities. Its primary use is as the Dallas Cowboys' practice site, although it serves as home to various community sports and entertainment events year-round. The field's dimensions can also be marked for and accommodate a regulation soccer pitch and lacrosse field. The Star includes a 300-room Omni Hotel, the Dallas Cowboys Ring of Honor Walk, retail and restaurant space, a sports training complex, and a Sports Therapy & Research Center. The core project included municipal land ownership coupled with both publicly-issued bonds (with varying degrees of credit support) and private debt and equity.
Through our partnership with Legends Hospitality, our team served as a developer for key components of this project during all phases of its buildout. Our services included pre-development activities, arranging capital commitments, structuring the plan of finance, and serving as a long-term operator and asset manager.